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Herzlich willkommen auf meinem Blog für Unternehmen und Menschen die sich für Marken- und Produktmanagement interessieren. Ich wünsche Ihnen viel Spass bei der Lektüre.

Ausschnitt der Archetypen nach C. G. Jung von Patrick Hubmann

Marketing

12 Archetypen im Branding: Welcher Archetyp sind Sie?

Sie haben sicherlich schon bemerkt, wie die eine oder andere Marke Sie anspricht, ja förmlich anzieht. Andere Marken wiederum mögen Sie nicht oder Sie fühlen sich nicht angesprochen. Warum ist das so?

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